diff --git a/bots/publisher_bot.py b/bots/publisher_bot.py
index e222334..3daacfa 100644
--- a/bots/publisher_bot.py
+++ b/bots/publisher_bot.py
@@ -206,12 +206,59 @@ def build_json_ld(article: dict, blog_url: str = '') -> str:
     return f'<script type="application/ld+json">\n{json.dumps(schema, ensure_ascii=False, indent=2)}\n</script>'
 
 
+def fetch_featured_image(article: dict) -> str:
+    """글 키워드 기반 무료 대표 이미지 URL 가져오기 (Pexels → Unsplash fallback)"""
+    # 검색 키워드: 태그 또는 코너 기반
+    tags = article.get('tags', [])
+    if isinstance(tags, str):
+        tags = [t.strip() for t in tags.split(',')]
+    corner = article.get('corner', '')
+    query = tags[0] if tags else corner or 'technology'
+
+    # Pexels API (키가 있을 때)
+    pexels_key = os.getenv('PEXELS_API_KEY', '')
+    if pexels_key:
+        try:
+            resp = requests.get(
+                'https://api.pexels.com/v1/search',
+                headers={'Authorization': pexels_key},
+                params={'query': query, 'per_page': 1, 'orientation': 'landscape'},
+                timeout=10,
+            )
+            if resp.status_code == 200:
+                photos = resp.json().get('photos', [])
+                if photos:
+                    return photos[0]['src']['large']
+        except Exception as e:
+            logger.warning(f"Pexels 이미지 검색 실패: {e}")
+
+    # Unsplash Source (API 키 불필요, 직접 URL)
+    import urllib.parse
+    encoded = urllib.parse.quote(query)
+    return f'https://source.unsplash.com/1200x630/?{encoded}'
+
+
 def build_full_html(article: dict, body_html: str, toc_html: str) -> str:
-    """최종 HTML 조합: JSON-LD + 목차 + 본문 + 면책 문구"""
+    """최종 HTML 조합: 대표이미지 + JSON-LD + 목차 + 본문 + 면책 문구"""
     json_ld = build_json_ld(article)
     disclaimer = article.get('disclaimer', '')
 
-    html_parts = [json_ld]
+    # 본문에 이미 <img> 태그가 있으면 대표 이미지 삽입 건너뜀
+    has_image = '<img ' in body_html.lower()
+
+    html_parts = []
+    if not has_image:
+        image_url = fetch_featured_image(article)
+        if image_url:
+            title = article.get('title', '')
+            html_parts.append(
+                f'<div class="featured-image" style="margin-bottom:1.5em;">'
+                f'<img src="{image_url}" alt="{title}" '
+                f'style="width:100%;max-height:400px;object-fit:cover;border-radius:8px;" />'
+                f'</div>'
+            )
+
+    html_parts.append(json_ld)
     if toc_html:
         html_parts.append(f'<div class="toc-wrapper">{toc_html}</div>')
     html_parts.append(body_html)