0dedb0d7f8
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
253 lines
8.4 KiB
Python
253 lines
8.4 KiB
Python
"""
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bots/shorts/hook_optimizer.py
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Hook text quality scoring and optimization.
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HookOptimizer:
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- score(hook): 0-100 quality score based on pattern match + keyword strength
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- optimize(hook, article, max_attempts): regenerate if score < 70
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V3.0 scope: pattern matching + LLM regeneration via existing writer_bot
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"""
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import logging
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import re
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from typing import Optional
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logger = logging.getLogger(__name__)
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# Hook patterns mapped to template strings with {N} placeholder for numbers
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HOOK_PATTERNS = {
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'disbelief': [
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'이거 모르면 손해',
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'이게 무료라고?',
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'이걸 아직도 모른다고?',
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'믿기 힘들지만 사실입니다',
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'실화입니다',
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],
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'warning': [
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'절대 하지 마세요',
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'이것만은 피하세요',
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'지금 당장 멈추세요',
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'알면 충격받을 수 있습니다',
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],
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'number': [
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'단 {N}초면',
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'{N}%가 모르는',
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'{N}가지 방법',
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'{N}배 빠른',
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'상위 {N}%',
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],
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'question': [
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'왜 아무도 안 알려줄까?',
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'진짜일까?',
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'이게 가능한 이유',
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'어떻게 하는 걸까?',
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],
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'urgency': [
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'지금 당장',
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'오늘 안에',
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'지금 안 보면 후회',
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'당장 시작해야 하는 이유',
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],
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}
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# High-value keywords that boost score (Korean viral hook words)
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HIGH_VALUE_KEYWORDS = [
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'무료', '공짜', '비밀', '충격', '실화', '진짜', '불법',
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'모르는', '숨겨진', '알려지지 않은', '믿기지 않는', '손해',
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'당장', '지금', '반드시', '절대', '꼭', '필수',
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'돈', '수익', '수입', '부자', '성공', '자유',
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'초보', '누구나', '쉬운', '간단한',
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]
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# Weak words that reduce score
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WEAK_KEYWORDS = [
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'알아보겠습니다', '살펴보겠습니다', '설명드리겠습니다',
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'안녕하세요', '오늘은', '이번에는', '먼저',
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]
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class HookOptimizer:
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"""
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Scores and optimizes hook text for shorts videos.
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Score = pattern_score (0-50) + keyword_score (0-30) + length_score (0-20)
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Threshold: 70 — below this triggers regeneration
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"""
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def __init__(self, threshold: int = 70):
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self.threshold = threshold
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self._recently_used_patterns: list[str] = [] # avoid repetition
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def score(self, hook: str) -> int:
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"""
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Score a hook text from 0-100.
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Components:
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- pattern_score (0-50): does it match a known viral pattern?
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- keyword_score (0-30): does it contain high-value keywords?
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- length_score (0-20): optimal length (15-30 chars = max)
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"""
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if not hook:
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return 0
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pattern_score = self._score_pattern(hook)
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keyword_score = self._score_keywords(hook)
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length_score = self._score_length(hook)
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total = min(100, pattern_score + keyword_score + length_score)
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return total
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def optimize(
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self,
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hook: str,
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article: dict,
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max_attempts: int = 3,
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llm_fn=None,
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) -> str:
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"""
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Score hook. If score < threshold, regenerate up to max_attempts times.
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Args:
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hook: Initial hook text
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article: Article dict with keys: title, body, corner, key_points
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max_attempts: Max regeneration attempts
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llm_fn: Optional callable(prompt) -> str for LLM regeneration.
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If None, returns original hook (LLM not available).
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Returns: Best hook found (may still be below threshold if all attempts fail)
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"""
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current = hook
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best = hook
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best_score = self.score(hook)
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logger.info(f'[훅] 초기 점수: {best_score}/100 — "{hook[:30]}..."')
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if best_score >= self.threshold:
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return hook
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if llm_fn is None:
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logger.warning(f'[훅] 점수 부족 ({best_score}/100) — LLM 없음, 원본 사용')
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return hook
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for attempt in range(max_attempts):
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prompt = self._build_regeneration_prompt(current, article, best_score)
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try:
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new_hook = llm_fn(prompt)
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if new_hook:
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new_hook = new_hook.strip().split('\n')[0] # Take first line
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new_score = self.score(new_hook)
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logger.info(f'[훅] 시도 {attempt+1}: {new_score}/100 — "{new_hook[:30]}"')
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if new_score > best_score:
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best = new_hook
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best_score = new_score
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if best_score >= self.threshold:
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break
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current = new_hook
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except Exception as e:
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logger.warning(f'[훅] LLM 재생성 실패 (시도 {attempt+1}): {e}')
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break
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logger.info(f'[훅] 최종 점수: {best_score}/100 — "{best[:30]}"')
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return best
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def _score_pattern(self, hook: str) -> int:
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"""Check if hook matches known viral patterns. Max 50 points."""
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for pattern_name, templates in HOOK_PATTERNS.items():
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for template in templates:
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# Check for fuzzy match (template with {N} filled in)
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pattern_re = re.escape(template).replace(r'\{N\}', r'\d+')
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if re.search(pattern_re, hook):
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# Recently used pattern gets reduced score
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if pattern_name in self._recently_used_patterns[-3:]:
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return 30
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self._recently_used_patterns.append(pattern_name)
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return 50
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# Partial match check
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core = template.replace('{N}', '').strip()
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if len(core) > 3 and core in hook:
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return 35
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return 0
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def _score_keywords(self, hook: str) -> int:
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"""Score based on high-value/weak keywords. Max 30 points."""
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score = 0
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for kw in HIGH_VALUE_KEYWORDS:
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if kw in hook:
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score += 10
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if score >= 30:
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break
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# Penalize weak words
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for kw in WEAK_KEYWORDS:
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if kw in hook:
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score -= 15
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return max(0, min(30, score))
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def _score_length(self, hook: str) -> int:
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"""Score based on hook length. Max 20 points. Optimal: 15-30 chars."""
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length = len(hook)
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if 15 <= length <= 30:
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return 20
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elif 10 <= length < 15 or 30 < length <= 40:
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return 10
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elif length < 10:
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return 5
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else: # > 40 chars
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return 0
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def _build_regeneration_prompt(self, hook: str, article: dict, current_score: int) -> str:
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"""Build LLM prompt for hook regeneration."""
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title = article.get('title', '')
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corner = article.get('corner', '')
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key_points = article.get('key_points', [])
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recently_used = ', '.join(self._recently_used_patterns[-3:]) if self._recently_used_patterns else '없음'
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points_str = '\n'.join(f'- {p}' for p in key_points[:3]) if key_points else ''
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return f"""다음 쇼츠 영상의 훅 텍스트를 개선해주세요.
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현재 훅: {hook}
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현재 점수: {current_score}/100 (기준: 70점 이상)
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콘텐츠 정보:
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- 제목: {title}
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- 코너: {corner}
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- 핵심 포인트: {points_str}
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요구사항:
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1. 15-30자 이내
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2. 다음 패턴 중 하나 사용: 충격/의심/경고/숫자/긴급
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3. 최근 사용된 패턴 제외: {recently_used}
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4. 한국어로 작성
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5. 훅 텍스트만 출력 (설명 없이)
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개선된 훅:"""
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# ── Standalone test ──────────────────────────────────────────────
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if __name__ == '__main__':
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import sys
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if '--test' in sys.argv:
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optimizer = HookOptimizer()
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test_hooks = [
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'이거 모르면 손해입니다!',
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'안녕하세요 오늘은 AI에 대해 설명드리겠습니다',
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'100%가 모르는 무료 도구',
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'지금 당장 이것만은 절대 하지 마세요',
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'어',
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]
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print("=== Hook Optimizer Test ===")
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for hook in test_hooks:
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s = optimizer.score(hook)
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print(f'점수 {s:3d}/100: "{hook}"')
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print()
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print("Pattern test:")
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for category in HOOK_PATTERNS:
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print(f" {category}: {len(HOOK_PATTERNS[category])} patterns")
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