Tom Huang
6f6bf31dd2
* Refactor project name from "Open Claude Design" to "Open Design" - Updated project name in package.json, package-lock.json, and README files. - Changed CLI commands and references from "ocd" to "od". - Adjusted file structure references in documentation and code to reflect new naming conventions. - Enhanced .gitignore to include new runtime data files. - Updated metadata in LICENSE file to match new project name. * Add contributing guidelines in English and Chinese - Introduced CONTRIBUTING.md and CONTRIBUTING.zh-CN.md to provide clear instructions for contributors. - Outlined contribution types, local setup instructions, and merging criteria for skills and design systems. - Enhanced README files to reference the new contributing guidelines.
86 lines
3.4 KiB
Markdown
86 lines
3.4 KiB
Markdown
---
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name: email-marketing
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description: |
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A brand product-launch email — masthead with wordmark, hero image block,
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headline lockup with skewed-italic accent, body copy, primary CTA, and a
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specifications grid. Pure HTML email layout (centered single column, table
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fallback). Use when the brief asks for an "email", "newsletter blast",
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"MJML", "product launch email", or "email template".
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triggers:
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- "email"
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- "email template"
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- "newsletter"
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- "email blast"
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- "product launch email"
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- "mjml"
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- "邮件营销"
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- "邮件模板"
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od:
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mode: prototype
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platform: desktop
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scenario: marketing
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featured: 3
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preview:
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type: html
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entry: index.html
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design_system:
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requires: true
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sections: [color, typography, layout, components]
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example_prompt: "Design a launch email for a sporty running shoe brand — masthead, hero, big headline lockup, specs grid, CTA."
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---
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# Email Marketing Skill
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Produce a single HTML email — centered, single column, no chrome around the
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email body. Treat it like a marketing artifact: one big idea, one CTA.
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## Workflow
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1. **Read the active DESIGN.md** (injected above). Email leans on the display
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font more than any other surface — pick the loudest type token in the DS
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for the headline lockup.
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2. **Pick the brand + product** from the brief. Generate a real wordmark, a
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real product name, and one real benefit sentence — no placeholders.
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3. **Layout**, in order, all centered inside a 600–680px column on a tinted
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page background (so the email body looks like an email, not the page):
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- **Masthead** — wordmark on the left + 3 short nav links (SHOP, JOURNAL,
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MEMBERS) on the right. Thin underline.
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- **Hero block** — a 16:9 product image placeholder. Use a DS-tinted
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gradient or a stylized SVG silhouette of the product (shoe, bottle,
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headphones, whatever the brief implies). Add a tiny brand stamp on the
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top-left and a colorway tag on the bottom-left.
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- **Eyebrow** — small caps, accent color, separated by `·` characters
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(e.g. "NEW · MAX-CUSHION TRAINER · EMBER FLARE").
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- **Headline lockup** — 2–3 line headline using the display font, all caps,
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extra-tight tracking. Apply a slight skew (`transform: skew(-6deg)`) on
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one accent word to give it a sporty parallelogram feel.
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- **Body** — 2–3 sentence paragraph, left-aligned, body font.
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- **Primary CTA** — solid pill or block button. One only.
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- **Specs grid** — 2×2 grid of (big number + unit + label) callouts using
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the display font for the numbers.
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- **Footer** — wordmark, address line, unsubscribe + view-in-browser links.
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4. **Write** a single HTML document:
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- `<!doctype html>` through `</html>`, CSS inline.
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- Center the column with `margin: 0 auto`. Set `body { background: <tint> }`
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so the email-on-page metaphor reads.
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- No external images — use inline SVG or DS-tinted gradient blocks for the
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product photo.
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- `data-od-id` on the masthead, hero, headline, CTA, specs.
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5. **Self-check**:
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- Email reads top to bottom in 8–10 seconds.
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- One CTA. Accent appears at most twice (eyebrow + CTA, or headline word).
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- Looks legible on a 480px window (column reflows, type drops one step).
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## Output contract
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Emit between `<artifact>` tags:
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```
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<artifact identifier="email-slug" type="text/html" title="Email — Subject Line">
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<!doctype html>
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<html>...</html>
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</artifact>
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```
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One sentence before the artifact, nothing after.
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